Who I am

Experience

2017 Marketing & Sales Consulting

2016 OBI

Director Marketing Central Europe

International Leadership & Coordination,

Brand communication, trade marketing, social media, operational marketing

2013 Hornbach

Director strategic & operational marketing

International Leadership & Coordination,

Teams: Strategy & Planning, Brand Communication, Buying, Marketing Analysis & Media, Trade Marketing, Assortment Marketing including Private Label, Visual Merchandising

2004 Hornbach

Head of trade marketing

DIY Projecting, Assortment Marketing including Private Label, Visual Merchandising

1997 SIGMA SPORT - Marketing Director

1990 Inter-Union T. - Marketing Director

1987 R&P - Ad agency

Skills

• Marketing & Sales

• Retail international, DIY, Sport

• Over 20 international years of management & leadership experience in corporate structures & medium-sized enterprise

• 29 years’ experience in operational and strategic marketing & brand management

• Responsibility for a nearly triple-digit million-euro budget

• Global leadership of international creative agencies, international media agencies, shop and exhibition booth builders. research analyst like TNS/GfK, Marketing consulting services

• Europe, USA, South America, Asia

• Process Competence

• Workshop Competence: Concept/Organization/Leadership

• Optimization Competence, Project Competence

• Willpower for implementation with down-to-earth orientation; Man of action

Hits

SIGMA SPORT

• Internationalization of the brand, 20 trade shows worldwide p.a.

• Participation in the US and Fare east company developments

HORNBACH

• Development of a customer-oriented project development. Break-up of silo formations

• Set-up of a very successful private label system