Experience

 

2016 OBI 

Director Marketing Central Europe

International Leadership & Coordination,

Brand communication, trade marketing, social media, operational marketing

 

2013 Hornbach   

Director strategic & operational marketing 

International Leadership & Coordination,

Teams: Strategy & Planning, Brand Communication, Buying, Marketing Analysis & Media, Trade Marketing, Assortment Marketing including Private Label, Visual Merchandising

 

2004 Hornbach  

Head of trade marketing  

DIY Projecting, Assortment Marketing including Private Label, Visual Merchandising

 

1997 SIGMA SPORT  -  Marketing Director

1990 Inter-Union T.   -  Marketing Director

1987 R&P -  Ad agency    

 

 

 

Skills

 

•   Marketing & Sales

•   Retail international, DIY, Sport

•   Over 20 international years of management & leadership experience in corporate structures & medium-sized enterprise
•   29 years’ experience in operational and strategic marketing & brand management
•   Responsibility for a nearly triple-digit million-euro budget
•   Global leadership of international creative agencies, international media agencies, shop and exhibition booth builders. research analyst like TNS/GfK, Marketing consulting services
•   Europe, USA, South America, Asia
•   Process Competence
•   Workshop Competence: Concept/Organization/Leadership
•   Optimization Competence, Project Competence
•   Willpower for implementation with down-to-earth orientation; Man of action

 

Hits

 

SIGMA SPORT  

•   Internationalization of the brand, 20 trade shows worldwide p.a.

•   Participation in the US and Fare east company developments

  

HORNBACH

•   Development of a customer-oriented project development. Break-up of silo formations

•   Set-up of a very successful private label system

•   Set-up of a marketing analytics department

•   Effie Gold 2014 for the marketing campaign „Hammer”

     ►Youtube 1

      ►Youtube 2

 Viral hit with the marketing campaign „Say it with your project”

      ►Youtube 3

•  Substance campaign ‘Entdeckungstour“ 

      ►Youtube 4



Email: mk@marckreisel.de

Cellphone: +49 - (0)151 - 16 11 01 94

Address: Im See 23, 76877 Offenbach, Germany